27 October 2008
NIFDA Chairman Richard Moore, meets Cliff Kells, Commercial Manager, Tesco to discuss future projects.
THE Northern Ireland Food & Drink Association Chairman Richard Moore has joined forces with Tesco Commercial Manager Cliff Kells to discuss future projects.
At the meeting, the pair discussed a range of issues from the credit crunch and local food marketing to next year's Northern Ireland Food and Drink Awards.
Richard said after the meeting: “Cliff’s expertise in local marketing and his support for local products is well known.
"Our relationship will continue to flourish built on professionalism in challenging market conditions.
"I am greatly encouraged by the rise in interest in local issues by the consumer. ”
Cliff added: "Tesco has worked closely with NIFDA for over ten years now to develop the most high quality offering we can for our Tesco customers.
"I look forward to working with Richard on some of the new projects we will be unveiling next year".